Ad of the Day | Simply Be: F-It

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Fashion

Online fashion retailer, Simply Be has launched a bold rallying cry, calling for an end to bad-fitting fashion. From back gaps to straps that dig, the new Spring Summer 2022 campaign by integrated creative agency ODD says a bold farewell to all the enemies of fashion that don’t fit. This is an exciting opportunity for Simply Be to expand beyond perceptions of being a plus-size-only retailer to becoming a credible destination where women of all shapes and sizes are welcomed to feel the liberation of fashion that fits.

Credits

Advertising Agency:

ODD, London, UK

Creative Director:

Turhan Osman

Art Director:

Laura Liggins

Copywriter:

Chloe Laight

Strategy Director:

Adele Meer

Planners:

Abbey Gaunt

Account Management:

Kathryn Bryan, Anna Vigerland, Jessica Muhl, Verity Evans

Agency Producer:

Louise Hawkes

Photographer:

Leeor Wild/ Laird & Good Co

Director/ Production Co:

Amy Becker-Burnett/ OB Management

Producer:

Lucy Bradley

Editor:

Matt Newman, Trim

Post Production:

Coffee & TV

Sound Design:

Munzie Thind, GCRS

Typographer:

Coffee & TV

DoP:

Jack Reynolds

Date:

May, 2022

Latest News

May. 24, 2024

Ad of the Day | New Aegis Living Campaign Created by Little Hands of Stone Challenges Notions of Getting Old

Bold Creative Strategy Breaks Free From Senior Care Tropes To Get At Deeper Truths About Aging

May. 24, 2024

Ocado Invites Shoppers to Let "Summer Come to You" in new Campaign

Ocado, the world’s largest dedicated online grocery retailer, is reminding shoppers of its unbeatable range and seamless service in a humorous new advertising campaign