Simply Be: Serious About Shape

7.0

Media Type:

TV TV

Brand

brand

Country:

United Kingdom

Industry:

Fashion

Inclusive fashion brand Simply Be is calling time on clothes which make women feel like their bodies are “wrong” and instead focusing on the real enemy – bad fit – with its new brand platform “Serious About Shape”, developed by creative collective House 337. That message is at the heart of a new film breaking on Monday 1 May, also created by House 337, which shows how Simply Be is the style ally for every woman and every kind of body, no matter her shape or size.

Credits

Creative House:

House 337

Executive Creative Director:

Zara Ineson

Creative Director:

Turhan Osman

Senior Art Director:

Laura Liggins

Creative Team:

Poppy Cumming-Spain, Christina Worman

Strategy Director:

Laura Sammarco

Senior Strategist:

Abbey Gaunt

Account Management:

Sarah Johnston, Dom Kocur, Jessica Muhl

Agency Producer:

Lawrie McLintock

Photographer:

Emily Lipson

Director/Production Co:

SportsCar/Object & Animal

Producer:

Jen Gelin

Editor:

Laura Cairney-Keize

Post Production:

No.8

Sound Design:

James E/ No.8

DoP:

João De Botelho

Date:

May, 2023

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