Adidas: #FanTheFire
Media Type:
Digital
adidas has always been about the athlete. After all, it’s the athlete who makes a sport worth following. So what if the athlete represents an unknown, unfollowed sport? adidas presents #FanTheFire - an initiative to lift unknown athletes & sports out of obscurity.
Credits
Advertising Agency:
Cheil Worldwide SW AsiaCreative Team:
Sagar Mahabaleshwarkar, Vijay Simha Vellanki, Vinod Sivan Nishith SidanaDigital Team:
Sanjeev Jasani, Dibyendu Mishra, Arif Khan, Karan LuganiProduction:
Gobsmack EntertainmentDirector:
Shivaji SenProducers:
Mohit Rastogi, Shyam MadirajuDate:
June, 2017More from Adidas
Adidas: Impossible is Nothing, Lionel Messi
10.0
Adidas: Impossible is Nothing, Cristiano Ronaldo
10.0
Adidas: Impossible is Nothing, Jude Bellingham
9.5
Ad of the Day | Adidas: Liquid Billboard
9.8
Adidas: Seeing Possibilities
9.0
Ad of the Day | Adidas Football: 644 feat Leo Messi
10.0
adidas Running: Faster Than I Ever Imagined (Ellie Lacey)
10.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration