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Adidas: Impossible is Nothing, Lionel Messi

10.0

Media Type:

Brand

Agency

Country:

Ecuador

Industry:

Recreation, Leisure, Sports

Adidas' “Impossible is Nothing” campaign has been a pillar in the brand's communication, highlighting how effort and perseverance can overcome any barrier. In this new iteration, the campaign takes that message to the extreme, challenging not only sporting expectations, but the most ingrained conventions in the world of football. Team featured some of the sport's most iconic players wearing jerseys of national teams they would never be associated with, in a nod to the idea of breaking boundaries and challenging the "impossible." Creative Execution: The visual message is clear and disruptive: Lionel Messi with the Brazil shirt, Cristiano Ronaldo with Argentina and Jude Bellingham wearing the Spain shirt. These images break patterns and challenge the strongest beliefs in sport, perfectly reflecting the spirit of the campaign: in sport, as in life, barriers are imaginary and limits only exist in our minds.