AIB: Me2U
Media Type:
Film
Brand
Agency
Country:
Industry:
AIB is promoting its new Me2U money transfer service on the biggest NFC enabled ooh campaign to date in Ireland. The NFC element of the campaign consists of 500 Adshel 6 Sheets, 10 fully wrapped bus shelters and 55 6 Sheets located in cinema lobbies across the country. The NFC tag sends the user to the app download page via their mobile phone. The campaign was planned by Starcom and Source ooh.
Credits
Advertising Agency:
Rothco, Dublin, IrelandCreative Director / Art Director:
Damien HanleyCopywriter:
Jude HealyAgency Producer:
Jessica DerbyProduction:
AntidoteDirector:
Shane GriffinProducer:
Andrew FreedmanPost Production House:
Screen SceneDate:
January, 2014
Ad of the day
Ad of the Day | Renault: Push it to the Limit
7.5
Ad of the Day | Lacoste: Play Big
10.0
Ad of the Day | Nestle: Unforgettable Recipes
10.0
Latest News
May. 01, 2024
DKNY to Launch Iconic "Heart of New York" Virtual Merchandise on Roblox
DKNY is set to unveil a collection of exclusive virtual products on Roblox as part of a broader launch led by the pioneering in-game retailer, Dubit
May. 01, 2024
Wellsoon from Practice Plus Group Launches TV Debut "Back to your Best"
Practice Plus Group, one of the country's largest independent providers of NHS services, debuts its first TV campaign