Air Arabia: Stay Ahead of the Game, 5

5.3

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Egypt

Industry:

Transport, Tourism

The "Stay ahead of the game" campaign taps into the spirit of adventure and smart decision-making by encouraging travelers to seize the moment and secure the best travel deals with Air Arabia. The visual of a young couple skydiving and capturing a joyful selfie mid-air symbolizes the thrill of exploration while embodying the essence of planning ahead. By booking early, travelers can enjoy significant savings while making unforgettable memories at exciting destinations. The campaign creatively aligns the excitement of travel with the financial advantages of being proactive, emphasizing that with Air Arabia, you can experience both adventure and affordability.

Credits

Creative Director:

Ramy Mohamed

Art Director:

Ramy Mohamed

Copywriter:

Amel Eid, Edmond Matter

Date:

September, 2024

Latest News

Dec. 06, 2024

Gerety Awards Toasts to the Winners in London

Past and present jury members, entrants, and London creatives gathered at Forsman & Bodenfors London to celebrate the UK winners with cocktails and a live Gerety Talk

Dec. 06, 2024

Mercedes-AMG PETRONAS F1 Team Bids an Emotional Farewell to Lewis Hamilton with a Global Campaign by AMV BBDO

This is the first campaign developed by AMV BBDO after winning the Mercedes F1 Team account through competitive pitch