Alfa Romeo: Dear Predictable
Media Type:
TV
Brand
Agency
Country:
Industry:
Leave predictable behind. The all-new Alfa Romeo Giulia stirs your soul, feeds your desires and delivers a permanent escape from monotony. The Alfa Romeo Giulia says goodbye to “Predictable.” A common emotion that comes from driving any other luxury sedan. Giulia has found her true love - a driver that appreciates her for more than just her beauty. Someone who feeds her passion and embraces her power. Therefore, she must say farewell to Predictable for good.
Credits
Advertising Agency:
The Richards Group, USAAgency Producer:
Jenny WolkCreative Group Head/Writer:
Julia Mellereative Group Head/Art Director:
Terence ReynoldsEditor:
Dean PeltonAssistants:
Jose Michelena, Chris Morey, Andrea Norby, Mark ScottAudio Engineer:
Russell SmithOnline/efx:
Nicole Brieger, David Hannah, Artie Pena, Allen Robbins, Joey WaldripExecutive Producer:
Mary Alice ButlerDate:
February, 2017
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration