Alpine: The Irresistible Attraction of Lightness
Media Type:
TV
Brand
Agency
Country:
Industry:
For the launch of its very first 100% electric compact sports car, the A290, Alpine has called on BETC ETOILE ROUGE to create its new global campaign. Drawing on the brand's DNA and unique state of mind, as well as the physical reality of this supercharged electric city car, the agency has developed a new brand platform that places lightness at the heart of its communication territory.
Credits
Advertising Agency:
BETC Etoile RougeAgency Managers:
Fabien Idoux, Emma CanardBrand Managers:
Antonino Labate, Arnaud Belloni, Alexandra Madiot-Gasse, Patrick FourniolExecutive Creative Director:
Nicolas LautierArt Director:
Eric AstorgueCopywriter:
Martin RocaboyAssistant Art Director:
Lea AlvesStrategic Planners:
Mattia Bellomo, Jules de Gaulmyn, Caroline LandoltCreative Resources Coordinator:
Nina KaufmanTV Producers:
Fabrice Brovelli, Malik BrikatProduction Company:
HenryDirector:
Martin WernerSound Company:
Start RecDate:
November, 2024More from Alpine
Alpine: 70 Years of Lightness
0.0
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 17, 2026
Samsung Expands "Spider-Man: Brand New Day" Collaboration With Cinematic Spot Starring Jacob Batalon
The new creative teaser for the Samsung Galaxy Z series tells an original story featuring Spider-Man and Ned Leeds
Jul. 17, 2026
E*TRADE from Morgan Stanley Completes Rollout of Crypto Spot Trading
Morgan Stanley Wealth Management continues to invest in the E*TRADE platform with expanded offerings for investors at every stage