American Express Gold UK: Keep Doing You

7.7

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Financial Services

American Express is encouraging people to “Keep Doing You” in a new dual-screen view campaign that reveals the many ways that the Amex Gold Card rewards you for the things you’re already doing. Whether you love travel, music, entertainment, fashion or food, Amex Gold doesn’t ask you to change your spending habits, instead you are simply rewarded for the things you buy anyway.

Credits

Advertising Agency:

Dentsu Creative, UK

Global Clients Chief Creative Officer:

Julie Scelzo

Executive Creative Director:

Sue Higgs

Creative Directors:

Tom Smith, Darren Urquhart

Senior Creatives:

Sarah Watson, Nick O’Brien

Production Director:

Roz Prentice

Planning Director:

June Fong, Trevor Lindroos

Business Director:

David McColl

Senior Account Director:

Christopher Doggett

Account Manager:

Isabel Carless

Account Executive:

Ottilie Stephenson

Director:

Similar But Different

Production Company:

Smuggler

Production Company Producer:

Claire Jones

Edit House:

Ten Three

Editor:

Ellie Johnson

Post Production:

GABHA

Senior Flame Artist:

Daniel Morris

Colour:

Andrew Francis

Post Producer:

Dafydd Upsdell

Audio:

Wave Studios

Audio Engineer:

Aaron Reynolds, Jonny Platt

Music Supervision:

The Music Lab

Photographer:

Sebastian Barros

Retouching:

Justine Foord, Pete Stedman

Agency Producer:

Anuschka Das

Date:

July, 2023

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