Amgen: Porcelain bones
Media Type:
Online
Brand
Agency
Country:
Industry:
Les Gaulois agency proudly present you the promotional campaign of Amgen for the occasion of World Osteoporosis Day.
Osteoporosis is a degenerative bone disease, weakening bone mass by reducing its resistance by 40%.
This disease affects 1 out of 3 women over the age of 50...
A collection of four porcelain plates were created with a porosity 40% higher than normal, making it as fragile as a bone affected by osteoporosis.
These plates which break upon the slightest contact and depict the bones most affected by fractures were sent to the influencers accompanied with the following message:
“Untreated, osteoporosis makes the bones as fragile as this porcelain”.
Credits
Advertising Agency:
Les Gaulois, FranceChief Creative Officer:
Xavier BeauregardArt Director:
Aurélien BigotCopywriter:
Benjamin Le CozTv Producer:
Ingrid VasseurProduction:
WandaDirectors:
Les Colts, The CabsDate:
December, 2016
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 02, 2026
Tux Creative House Named Among Inc. 5000's Fastest-Growing Private Companies
Also named one of Adweek's Fastest-Growing Agencies for a second consecutive year
Sep. 02, 2026
Growth Leader Jeb Blatt Joins Independent Agency nmbl as President
Blatt is a veteran new business and growth executive who has served in senior roles at experiential giant Jack Morton Worldwide