Apprentis d'Auteuil: No Child Should be Sentenced to Fail

0.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

France

A dive into a courtroom. A child and his teddy bear sit in the defendant’s dock. An absurd verdict is delivered by the judge. Noe, 4 years old, is sentenced for crimes he will commit… in 14 years. “No child should be sentenced to fail” concludes the voice-over.

Credits

Advertising Agency:

TBWA\Paris

Agency Leads:

Jonathan Serog, Thaïs Martin-Fermaud, Antoine Russier

Executive Creative Director:

Faustin Claverie

Strategic Planners:

Nicolas Orsoni, Amélie Pierre

Influence:

Audrey Gauthier, Kouresh Sadakaly

Head of Creative Producer & CEO of Else:

Maxime Boiron

Creative Producer:

Yaëlle Cattan

Film Production:

Solab

Director:

Julien Colonna

Director of Photography:

Antoine Cormier

Post-Production:

Else

Post-Producer:

Mélanie Bernard

Sound Production House:

Else

Head of Music and Sound:

Olivier Lefebvre

Sound Director:

Fabrice Pouvreau

Print Production:

Delphine Blies

Photographer:

Aurélien Chauvaud

AI Production:

Julien Averty, François Claux

Date:

March, 2026

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration