Aquafresh: Hijack

9.0

Media Type:

Ambient Ambient

Brand

brand

Agency

agency

Country:

Netherlands

Industry:

Health, Beauty

Aquafresh White & Shine does not only clean teeth, it also helps to make them whiter. So when over 5000 billboards are left empty and white, the perfect moment to put a smile on people’s faces is a fact. In less than 24 hours we claimed over 1500 billboards, reaching 670.000 commuters. And because of broad media attention, another 400.000 people after the activation. And like Aquafresh White&Shine toothpaste the stickers left no residue. They were easily removed, leaving only the positive impact of this guerrilla activation.

Credits

Advertising Agency:

Publicis Amsterdam, Netherlands

Date:

December, 2019