Archer Roose: Elizabeth Banks Rolls Out New, Reptile Free Rewards Program

8.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Alcoholic Drinks

Archer Roose and actress Elizabeth Banks have launched an unexpected initiative — a wild, new take on the Corporate Rewards program. One where consumers are mailed a real, live snake after purchasing 100,000 cases of Archer Roose wine.

Credits

Advertising Agency:

Colossus, USA

Date:

February, 2022

Latest News

Apr. 18, 2025

New PSAs Aim to Help Families Identify Subtle Signs of Alzheimer's in Loved Ones

Ad Council and Alzheimer's Association launch a campaign on early warning signs, focusing on Black Americans, who face double the risk

Apr. 18, 2025

Bodyarmor Sports Drink Unveils Bold New Look and National Campaign, Staying True to its Authentic DNA

To celebrate this historic milestone for the brand, BODYARMOR is launching its largest national campaign in brand history, titled "Choose Better"