Arizona Lottery: Welcome back

0.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Retail Services

Years ago, the lovable face/logo of the Arizona Lottery vanished into thin air. Today, he’s making a triumphant return. Windfall Willie, the old gold miner has gotten a makeover as the new Chief Fun Officer of the Arizona Lottery. A complex combination of wisdom and wisecracks, Willie has evolved from a caricature to a character. Life is just one big game for Willie and his only desire is to make sure everyone’s playing and having a good time.

Credits

Advertising Agency:

OH Partners, Phoenix, USA

Chief Creative Officer / COO:

Matt Moore

Creative Director:

Ken Phox

Art Director:

Adam Garcia

Junior Copywriter / Producer:

Sam Lowy

Production Artist:

Cristian Hernandez

Account Director:

Dawn Kemmer

Brand Development Executive:

Chelsea Smeland

Account Coordinators:

Lia Fondrisi, Carter Donaldson

Public Relations Account Executive:

Megan Conner

Production Company:

Trandel Media

Director:

Alex Grossman

Executive Producer:

Matt Trandel

Director of Photography:

Seamus Tierney

Production Manager:

Stephen Russell

Post Production:

AE Media

Editor:

Ron Sussman

Color:

Nicole Kizer

Audio / Post Production Supervision:

Bob Giammarco

Date:

February, 2017

Latest News

Sep. 09, 2026

Eyeglass World Refreshes Its Brand With VML: Debuting "Change Your Glasses. Change Your World"

A nationwide brand refresh that unlocks personal empowerment

Sep. 09, 2026

Legora Puts Aaron Judge in Focus in new U.S. Campaign

Swedish legal tech company Legora turns Aaron Judge's greatest asset, his ability to shut out the noise and focus on the pitch that matters