Aruba: Time for Love, Sofa

9.5

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Colombia

Industry:

Transport, Tourism

It’s no secret that screens have the power to connect us with the ones we love but are far away, yet at the same time, they can disconnect us from those who are right beside us. "Phubbing", a modern phenomenon that combines the words "phone" and "snubbing," refers to the act of ignoring someone (mainly a partner) to pay more attention to a cellphone. This Valentine’s Day, Aruba sends a message to all couples affected by this problem: Reconnect in the happy island of the Caribbean.

Credits

Advertising Agency:

Mullenlowe Mass, Bogota, Colombia

General Creative Director:

David Patiño

Creative Director:

Juanito Lopez, Daniel Ibanez

Account Director:

Felipe Polo

Copywriter:

Valentina Hoyos

Art Director:

David Patino, Juanito Lopez, Juanita Camelo, Salome bedoya

Client:

Ivan Calderon

Date:

February, 2025

Ad of the day

Ad of the Day | Nike/NOCTA: Yes Man Full 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Samsung Expands "Spider-Man: Brand New Day" Collaboration With Cinematic Spot Starring Jacob Batalon

Jul. 17, 2026

Samsung Expands "Spider-Man: Brand New Day" Collaboration With Cinematic Spot Starring Jacob Batalon

The new creative teaser for the Samsung Galaxy Z series tells an original story featuring Spider-Man and Ned Leeds

E*TRADE from Morgan Stanley Completes Rollout of Crypto Spot Trading

Jul. 17, 2026

E*TRADE from Morgan Stanley Completes Rollout of Crypto Spot Trading

Morgan Stanley Wealth Management continues to invest in the E*TRADE platform with expanded offerings for investors at every stage