Audi x Jorja Smith: Driven by Progress
Media Type:
TV
Brand
Agency
Country:
Industry:
Audi UK and BBH London are bringing the story of progress to life in their latest campaign with BRIT award-winning singer/songwriter Jorja Smith. Audi’s narrative comes alive for a UK audience in its new hero film starring Audi’s all-electric RS e-tron GT. Reaching across multiple touchpoints, the ‘Driven by Progress’ campaign tells Audi’s electric vehicle leadership story, drawing parallels with the pivotal moments in the progress of Jorja Smith’s artistic life. It presents Audi in an entirely new way in the UK, by partnering with a well-known local storyteller and creator to capture stories of pioneering progress.
Credits
Advertising Agency:
BBH London, UKCreative Director:
Felipe GuimaraesArt Director:
Ray ChanCopywriter:
Sacha WardBusiness Lead:
James RiceSenior Account Director:
Celia TaylorAccount Manager:
Jenny McHaleStrategist:
Rob MeiklejohnAgency Producer:
Ali TerrellDirector/ Production Co:
Dan DeFliceProducer:
Jame WatersEditor:
Emma BackmanPost Production:
ELMNTLDOP:
Steve AnnisDate:
July, 2023
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