Aukin: Liberty Coins
Media Type:
TV
The Mapuches, one of the oldest indigenous people of Chile, have had their land taken away. Their leaders have been imprisoned without guarantees, without evidence and without trial. The mass media do not report what is happening. Only Aukin.org, and other small local Mapuche media, report the news, witch does not reach more than 1,000 people in terms of coverage.
We invite supporters to mask the only means in which the Mapuche people are still being recognized: the $100 pesos coin, putting a symbolism of the imprisonment of their leaders in the hands of an entire country.
Credits
Advertising Agency:
Pedro Juan y Diego, Santiago, ChileDate:
May, 2019
Ad of the day
Ad of the Day | Renault: Push it to the Limit
7.5
Ad of the Day | Lacoste: Play Big
10.0
Ad of the Day | Nestle: Unforgettable Recipes
10.0
Latest News
Apr. 26, 2024
The Amazon Rainforest "Tops" Forbes' Billionaires
Move over Elon Musk, The Amazon Rainforest has made the top ranking of Forbes’ ranking of the world’s richest billionaires in a special advertising campaign
Apr. 26, 2024
Prezzo Appoint Isobel as Brand Partner
Prezzo has also appointed isobel as a lead social agency, across the brand’s social strategy and content