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Ad of the Day | Translated: Human Touch
Autotrader: If You See a Car, Find it on Autotrader
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Comedian and entertainer Kenan Thompson stars in a new multi-media campaign released today by Autotrader, a Cox Automotive company. Inclusive of video, digital and social creative, the new campaign, "If You See a Car, Find It on Autotrader," from global marketing agency 72andSunny New York addresses a universal issue for today’s car buyers: finding the car they want with pricing to fit their budget. The creative showcases Autotrader as the brand with the largest car inventory, enabling shoppers to easily find the new and used cars they see on TV, in movies, in their social feeds and in real life, all with pricing personalized to them.
Credits
Advertising Agency:
72andSunny LA, USAPhotographer:
Emily Shur/ Giant ArtistsEditor:
Arcade EditPost Production/VFX:
ArtJailSound Design:
Lime StudiosDirector of Photography:
Trent OpalochMedia Planning/Buying:
Hearts & ScienceDate:
September, 2023Ad of the day



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