AXA: Smart bell
Media Type:
Film
Brand
Agency
Country:
Industry:
FCB Warsaw and AXA, one of Europe’s leading insurance firms, created “Smartbell” to help make the roads less dangerous for cyclists. Every day, in cities around the world, cyclists are struck by cars because they are not seen or heard. The Smartbell equips cyclists with their first-ever “bike insurance,” a bell that transmits a signal through car radios to alert drivers about approaching bicycles, allowing both cyclists and vehicles to safely share the road.
Credits
Advertising Agency:
FCB Warsaw, PolandChief Creative Officer:
Luis DiasCopywriter:
Mikolaj StefanskiArt Director:
Kaja DobrzańskaAccount Director:
Monika SosnowskaAccount Manager:
Marlena MikinaAgency Producer:
Robert WawszczykProduct Constructor:
Szymon PeplinskiProduct Designer:
Adrian DutkowskiDate:
April, 2017
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