AXE: Grab the Sweet
Media Type:
TV
Brand
Agency
Country:
Industry:
For the launch of AXE Cherry Fizz, Ogilvy Greece redefined what creative media and sampling can look like. One of the busiest bus stops in Athens was transformed into an interactive claw machine. The otherwise dull wait for the bus became a game, inviting people to By scanning a QR code, passersby could try their luck at grabbing the new AXE scent among juicy cherries
Credits
Advertising Agency:
Ogilvy GreeceDate:
July, 2025
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration