Back Market: Shot on Refurbished iPhone X, 1

10.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

France

Industry:

Retail Services

Back<Market invites French people to change their point of view on the refurbished by hijacking an iconic campaign.

Credits

Advertising Agency:

Marcel, Paris , France

Co-CEOs:

Pascal Nessim, Charles Georges-Picot

Partner, Head of Global Business:

Christophe Neyret

Executive Creative Directors:

Gaëtan du Peloux, Youri Guerassimov

Art Director:

Vincent Boursaud

Copywriter:

Virgile Lasalle

Associate Director:

Sebastien Jauffret

Project Managers:

Lucas Sengler, Flavie Parize

Print Producer:

Suzanne Peirera

Graphic Artist:

Christophe Gillon

Strategic Planner:

Romain Brignier

Date:

September, 2019

Latest News

Jun. 03, 2026

Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend

Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers

Jun. 03, 2026

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges