Barilla: Passtaword, 1
Media Type:
PrintDespite an increased awareness around cybersecurity, nowadays too many people continue to use extremely simple passwords that are easily cracked. But creating a secure password is easier than people think. It doesn't have to be too complex. It just has to be long. Like a passphrase: a password composed by multiple words.
On the occasion of World Password Day, Barilla invited everyone to upgrade their old passwords and create stronger ones (yet easy to remember) using their favourite pasta dishes, perfect examples of passphrases.
It's more than a password: it's a PASSTAWORD.
Credits
Advertising Agency:
We Are Social, Milan, ItalyExecutive Creative Director:
Alessandro SciarpellettiExecutive Creative Production Director:
Daniele PiazzaCreative Directors:
Stefano Cucinotta, Andrea FumagalliCreative Supervisor:
Alberto MoraSenior Art Director:
Camillo AddisEditorial Director:
Giuseppe SchiavoneEditor:
Carlotta MissagliaWriter:
Francesca StellutiHead of Client Services:
Miguel LimaSenior Account Director:
Paola TonettiSenior Account Executive:
Francesca RutiglianoAccount manager:
Nicole MattuzziAccount Executive:
Andrea GoriDate:
May, 2023Ad of the day
Ad of the Day | Renault: Push it to the Limit 7.5 Ad of the Day | Lacoste: Play Big 10.0 Ad of the Day | Nestle: Unforgettable Recipes 10.0Latest News
Apr. 26, 2024
The Amazon Rainforest "Tops" Forbes' Billionaires
Move over Elon Musk, The Amazon Rainforest has made the top ranking of Forbes’ ranking of the world’s richest billionaires in a special advertising campaign
Apr. 26, 2024
Prezzo Appoint Isobel as Brand Partner
Prezzo has also appointed isobel as a lead social agency, across the brand’s social strategy and content