Barilla: Passtaword, 1
Media Type:
Print
Despite an increased awareness around cybersecurity, nowadays too many people continue to use extremely simple passwords that are easily cracked. But creating a secure password is easier than people think. It doesn't have to be too complex. It just has to be long. Like a passphrase: a password composed by multiple words.
On the occasion of World Password Day, Barilla invited everyone to upgrade their old passwords and create stronger ones (yet easy to remember) using their favourite pasta dishes, perfect examples of passphrases.
It's more than a password: it's a PASSTAWORD.
Credits
Advertising Agency:
We Are Social, Milan, ItalyExecutive Creative Director:
Alessandro SciarpellettiExecutive Creative Production Director:
Daniele PiazzaCreative Directors:
Stefano Cucinotta, Andrea FumagalliCreative Supervisor:
Alberto MoraSenior Art Director:
Camillo AddisEditorial Director:
Giuseppe SchiavoneEditor:
Carlotta MissagliaWriter:
Francesca StellutiHead of Client Services:
Miguel LimaSenior Account Director:
Paola TonettiSenior Account Executive:
Francesca RutiglianoAccount manager:
Nicole MattuzziAccount Executive:
Andrea GoriDate:
May, 2023
Ad of the day
Ad of the Day | Bafta: Celebrating Storytelling in Games For Over 20 Years
9.0
Ad of the Day | Zij-kant: Show Eomen the Respect they Deserve
9.0
Ad of the Day | Hyundai: Clearly Committed
9.8
Latest News
Apr. 23, 2025
The Gettys Group Taps Blurr Bureau to Refresh Brand for Next Growth Phase
With founding member Ron Swidler stepping in as CEO, The Gettys Group’s evolution aims to honor its legacy while embracing a bold future
Apr. 23, 2025
Grey Mexico, Articulo 19, and Diario La Union Launch a Powerful Print Campaign
Since the year 2000, the non-profit organization Artículo 19 has documented 171 journalist murders in Mexico, all potentially related to their work