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Beaver Beverage Company: Beaver

8.0

Media Type:

Film

Brand

Agency

Country:

USA

Industry:

Non-Alcoholic Drinks

When it takes a company 12 years to get the bottling rights to the best-tasting water in the country, their sense of humor probably got lost along about year five. But not this company, oh no. Beaver Beverage Company (BBC) is out with a campaign for the launch of Beaver Water that celebrates in all its funny forms a somewhat vulgar term for female genitalia. As a counterweight, it is donating 10% of its point-of-purchase profits to empowering women and 100% of the profits from custom merch sales on its site to various nonprofits that empower and improve the lives of women. They are starting with a line of clothing that supports the Young Survival Coalition, which is dedicated to young breast cancer survivors.