Beyond Meat: All Taste

0.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Food

Plant-based meat brand, Beyond Meat, has launched a new pan-European campaign, focusing on animal welfare and taste. Created by independent creative agency isobel, the "All taste. No worries" campaign centres around someone about to tuck in to some tasty meaty food whilst a cute baby calf looks on at them, nervously. A bespoke music track featuring the lyrics "How could you do this to me?"

Credits

Advertising Agency:

Isobel, London, UK

Executive Creative Directors:

Ben Stump, Simon Findlater

Head of Onscreen Production:

Amy Hansen

Senior Account Director:

Emily Powers

Senior Account Manager:

Ellie Dickinson

Managing Partner:

Jamie Williams

Production Company:

Framestore

VFX Post Prod:

Framestore

Grade:

Company 3

Director:

Paul O'Brien

EP:

Anna Kennedy

Producer:

Cressida Ranfield

Assoc Producer:

Noah Enhus

DOP:

Richard Bell

1st AD:

James Amos

Post Producer:

Sara Beckman

Editor:

Isabelle Slocombe

Colourist:

Steffan Perry

VFX Artists:

Paul O'Brien, Maxwell Lane

Music:

Lost Boy Collective

Date:

April, 2025

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