Bimbo, Pinguinos: Empowerment

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Brazil

The world has changed, and social, racial and gender inequality have not yet disappeared; the new generations are much more aware, they have changed priorities and what matters to them today is to improve the world, instead of scoring a goal or making a basket to win a game.

Credits

Advertising Agency:

Fantastica, Colombia

Creative VP:

Daniel Bermudez, Alejandro Gómez

DG Accounts:

Juan Camilo Tobón

Accounts:

Giovanny Rociasco

Creative DC:

Alma Manrique, Mario Peñalosa, Julian Velazquez

Copywriters:

Valeria Forero, Ana Tafur, Alejandro Gómez, Mario Peñalosa

Art Director:

Nicolas

Production Company:

Akira Cine

Sound:

Sonica

Director:

Juan Rueda

Music:

Camilo Montilla

VP Marketing Bimbo:

Juan Gavilanes

Category Manager Sweet Baked goods:

Julieth Martínez Quijano

Date:

June, 2023

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration