Brita: Walkumentary
Media Type:
Film
Brand
Agency
Country:
Industry:
These days, we’re able to skip things we don’t want to see. Like pre-roll ads. Not everyone is that lucky. Millions of women in Africa walk hours a day for clean water. They can’t just “skip it.” To help Brita + Me to We’s campaign for change we filmed a real woman’s daily walk for water creating a 4 hour, 17 minute pre-roll ad. A custom annotation linked to Walmart's e-commerce site where users could purchase a specially marked product that brought clean water to someone in African for one full year.
Credits
Advertising Agency:
DentsuBos, Toronto, CanadaDate:
March, 2019
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