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British Army: First Time Fails
Media Type:
Film
Brand
Agency
Country:
Industry:
First Time Fails follows on from the British Army’s latest recruitment campaign, Fail. Learn. Win. The new recruitment campaign shows the positives of failure and how failing is not a reason to quit, but a way to learn and grow, in order to win when it really matters. This is a stark contrast to wider society where failure is often seen as a weakness, to be avoided at all costs, and many are obsessed by projecting perfection through social media, exam results and material objects.
Credits
Advertising Agency:
Karmarama, London, UKDate:
March, 2021More from British Army
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