Budweiser: The Mystical Smile
Media Type:
Digital
Brand
Agency
Country:
Industry:
A Serviceplan Beijing campaign designed to launch Budweiser’s new product ME3 has gone viral in China, making a social buzz within the generation Z target audience. Serviceplan Beijing created digital videos, social media posters and merchandising to promote the new Budweiser ME3 fruit flavoured beer on Chinese mobile platforms TikTok and Weibo, helping their client to reach an unprecedented new peak of sales on e-commerce.
Credits
Advertising Agency:
Serviceplan Beijing, ChinaWorldwide Executive Creative Director,Serviceplan Group:
Jason RomeykoManaging Director,Serviceplan Group:
Marcus MaAssociate Creative Director:
Mark LiuArt Director:
Suo ErDirector of Client Service:
Erin LeeAccount Director:
Alison FengProduction House:
MYSTERY BOX LondonIllustrator:
James WhiteIllustrator:
Trey TrimbleProduction House (Launch Video):
THE EYEDirector:
Gingzim LoDepartment of Personnel:
QiangVisual Effects:
A-NuoProduction House (Viral Video):
Yan Studio BeijingDirector:
Mark LiuDepartment of Personnel:
Bin LiVisual Effects:
A KaiEditor:
Hao WangProducer:
Jian Shinternational Communications Officer:
Lee SharrockOther Credits:
Chong KinDate:
October, 2020
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