Bupa: Is it Normal?

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Health, Beauty

It’s a fact of life that most people will find their mental health challenged at some point. Although perfectly normal, it feels like anything but. Here we look to challenge everyone’s perception of what’s considered to be normal and, in doing so, aim to normalise seeking support for mental health. As a leading healthcare provider, for over 70 years, we’ve helped and supported people through life experiences as varied as people themselves. So whatever’s on your mind, it’s normal to us.

Credits

Advertising Agency:

MullenLowe London, UK

Date:

January, 2020

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration