Burger King: It's Only Natural
Media Type:
TV
Burger King has launched It’s Only Natural, a montage of videos taken on smartphones that show babies and toddlers reacting to their parents enjoying the Whopper burger. The integrated campaign, created by the boutique creative network INGO The Agency, is inspired by the fact that kids want what their parents have. There is no performance or dialogue in the videos, just babies and toddlers' genuine reactions - either in awe or trying to reach for the burger - as their parents take a bite.
Credits
Advertising Agency:
Ingo The Agency, HamburgDate:
October, 2025
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