Canadian Down Syndrome Society: Anything But Sorry
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Film
Brand
Agency
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When a baby is born, parents are usually showered with oohs, aahs and congratulations. The last thing most people would say to a new parent is “sorry.” Yet this is exactly what many parents with a newborn with Down syndrome hear from friends, family and even their doctors. Already heartbroken, ‘sorry’ offers more heartbreak.
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Advertising Agency:
FCB CanadaDate:
November, 2017
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