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Cancer Con Ciencia: Take Care of Your Eggs

10.0

Media Type:

Brand

Agency

Country:

Argentina

Industry:

Public Interest, NGO

New meaning to Easter, using it strategically to raise awareness about one of the most common cancers in men between the ages of 15 and 35, testicular cancer, which is very easy to prevent through a self-exam. But in a country where there is much talk of "eggs", touching them was taboo. That is why Cáncer Con Ciencia, a foundation specialized in finding a cure for cancer, launched a campaign with a high cultural impact: "Take care of your eggs", where we give new meaning to Easter eggs, making them tangible. Yes, the first eggs that you were not going to be able to eat, but if you practice a self-examination. The impact was organic, making it viral by doctors and the media across the country. Fulfilling the objective that men understand that the most important eggs are theirs.