Cetas Automotive: Message

9.7

Media Type:

Brand

Agency

Country:

Industry:

"I’m on my way babe." Çetaş Automotive warns against texting while driving with an implied message, “every blue tick can cost a person's life”.

Credits

Advertising Agency:

Reklam Merkezi, İzmir, Turkey

Art Director:

Ecem Yurdagül

Copywriter:

Duygu Özcan Ardağ

Account Director:

Yiğit Sal

Illustrator:

Emek Kalfa

Client Account Director:

Ahmet Tahtakıran

Date:

August, 2019

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Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration