Child Focus: Coins of hope
Media Type:
DM
Brand
Agency
Country:
Industry:
In Europe, every two minutes a child is reported missing. Some of them remain missing for years. Eventually we forget their faces. Child Focus, the Belgian Center for Missing Children, never stops helping the families in their search and getting others involved. To spread hope for all missing children, we designed and created Coins of Hope. One million 2 euro coins with the face of a missing child: Liam Vanden Branden, who has been missing for 20 years, but whose family has never lost hope. On International Missing Children's Day, we brought the Coins of Hope into circulation. Through Coins of Hope, we spread hope for every missing child, from hand to hand. It's a new and permanent medium with infinite impressions across the Eurozone.
Credits
Advertising Agency:
These Days, Antwerp, BelgiumArt Director:
Kate BellefroidCopywriter:
Jolien TuyteleersDesign Director:
Max HeirbautDesigners:
Inge Vanhees, Lotte NeirynckAccount Managers:
Seppe Dogge, Jentina Van EyndeProject Manager:
Claudio CapoChief Strategy Officer:
Toon DiependaeleStrategic Planners:
Katleen De Vlieger, Jef RaemanSenior Front End Developer:
Bram VerdyckDeveloper:
Veerle StruyfFront End Developer:
Jill Van ReethTechnology Officer:
Olivier BergerSolution Architect:
Stijn JanssensUX Designer:
Krisje VerbertPerformance:
Niky PatynContent Marketing / Social Media Director:
Geerlinde PevenageRTV Producer:
Annelies Deneckere, Ingeborg Van HoofSound Engineer:
Mathias Lewis, Eli Sundermann3D Production:
Creative ConspracyFilm Production:
VicePR:
FinnDate:
May, 2016
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration