Chupa Chups: More to Explore, 3
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
"More to Explore’" a new print and OOH campaign for Chupa Chups, visually transforms the delight of enjoying a longer-lasting lollipop into an expedition to the majestic universe of taste. The eye-catching campaign conceived by Serviceplan Group and crafted by Illusion CGI Studio made the product the star of the imagery, embracing every detail from surface to air bubbles and translucent gum core: an XXL eye-candy. Serviceplan worked closely with innovative CGI studio Illusion in Bangkok.
Credits
Advertising Agency:
Serviceplan GroupGlobal Chief Creative Officer:
Alexander SchillGlobal Head of Art:
Michael WilkArt Direction:
Mirjam Olga StrzataManaging Partner:
Florian KlietzPhotographer:
IllusionIllustrator:
IllusionProduction Company:
IllusionMarketing Director Perfetti van Melle:
Nicola WeissDate:
May, 2022
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