CITIX: Saltanat Light

9.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Kazakhstan

Industry:

Electronics, Technology

The murder trial of Kazakhstan’s former government minister, who killed his wife Saltanat Nukenova, gained global attention. Saltanat’s name became a symbol of the fight against domestic violence. Soon after, Parliament passed the Law criminalizing domestic abuse. People called it "Saltanat’s Law."

Credits

Advertising Agency:

GForce Grey, Almaty, Kazakhstan

Managing Director:

Yulia Tushina

Executive Creative Director:

Yevgeniy Kostylev

Creative Director:

Evgeniy Gavrilchenko

Creative Group Head:

Victor Ershov

Art Director:

Maxim Shilov

Designer:

Aizhan Shagansariyeva

Motion Designer:

Alexander Filatov

Client Service Director:

Anna Kostyleva

Account Director:

Anastasia Ivanova

Original Score:

Alexander & Sergey Lipsky

Video Contribution:

Anton Popov, Ilya Pitertsev

Chief Creative Officer, GREY Global team:

Gabriel Schmitt

Global Creative Partner, GREY Global team:

Diego Medvedocky

Global Craft Partner, GREY Global team:

Constanza Rossi

Global Head of Creative Management, GREY Global team:

Emma Tonetti

Sr. Creative Manager, GREY Global team:

Catrina Ramos

Global Creative Reputation, GREY Global team:

Florencia Kessler

Global Creative Production Partner, GREY Global team:

Emiliano Alvarenga

Global Team Production Project Manager, GREY Global team:

Carolina Suarez

Production Company:

DK Entrepreneurship, Dauletbek Koshanov, Yerlan Ashimov, Yembergenov Nuratdin

Chief Executive Officer, Citix:

Yana Shoi

Chief Marketing Officer:

Yelena Ogbonna

Chief Commercial Officer:

Yevgeniy Tyan

Global Creative Director:

Magamed Khazhaliyev

Creative Production Director:

Dmitry Kiiko

Creative Production Executive:

Vladislav Pak

Creative Producers:

Uliya Kusherbayeva, Rustam Ashykbayev

PR Director:

Leonid Nigmatullin

Chief Technical Officer:

Kuanysh Baitenov

Head of Technical Operations:

Konstantin Machshenko

Tech Lead:

Yevgeniy Burlyai

Product Manager:

Almaz Shadyrkulov

PR Manager:

Umit Nurakhmet

Motion Designers:

Amaliya Bektassova, Almat Suisimbayev

Graphic Designer:

Zhagan Amanzholov

Date:

April, 2025

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