CLIF BAR: The Most Important Ingredient is You
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Online
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CLIF BAR announced the launch of a new integrated advertising campaign, "The Most Important Ingredient is You." In addition to using great tasting, wholesome, sustainably sourced ingredients in its bars like organic rolled oats CLIF aims to make a deeper personal connection to consumers through the new program, highlighting how its products help fuel individual actions and accomplishments.
Credits
Advertising Agency:
DAVID New York, USADate:
May, 2024
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