Club Brugge: Farmers for Farmers
Media Type:
Film
Brand
Agency
Country:
Industry:
Sports merchandising is a huge source of revenue for football clubs, from kits to homeware to toys. But Belgium football club Club Bruges have launched a unique new kind of merch - locally grown vegetable boxes - which helps to support their large fan base of struggling local farmers beset by tough operational conditions. Club Bruges fans are playfully teased by rival club fans by being called 'farmers' or 'peasants', due to its location in the midst of agricultural land. So the club resolved to embrace the scorn and support the troubled local farming community by launching ‘Farmers for Farmers’.
Credits
Advertising Agency:
Mutant, BelgiumDate:
October, 2022More from Club Brugge
Club Brugge: Patience
9.0
Ad of the day
Ad of the Day | Dove: The Code
10.0
Ad of the Day | Vienna Tourist Board: Microdose Vienna
9.0
Ad of the Day | Ronald Mcdonald House Association: 40 Children, 1 Chair
10.0
Latest News
Apr. 15, 2024
Cut+Run Welcomes Editor Rasmus Nyholm Schmidt for U.S. Representation
Rasmus is known for applying his editing talent to emotionally-driven, visually striking, cinematic projects that inspire curiosity and tell deeply resonant human stories
Apr. 15, 2024
It's All Happening: Chili's® Introduces a New Espresso Martini to its Menu with Help from Reality Stars
The grill & bar is shaking up a new Espresso Martini with a Chili’s twist, available starting April 15