Coca-Cola: The text


Media Type:

Film Film







“The Text” looks at loyalty, friendship, and the challenges faced by gay teens. “The Text” is the final film from Pereira & O’Dell’s “True Friendship” campaign for Coca-Cola. The film tackles friendship and loyalty while addressing the delicate subject of teen homosexuality. The story follows two teen boys – Rafael and Diego – as they trade friendly jabs, play video games and chat about girls in class, at soccer practice and while hanging out after school. The crossroad of the engaging 7-minute film finds Diego reading a surprising text on Rafael’s phone when he leaves the room to grab a few Cokes from the fridge. The message reveals Rafael is gay.


Advertising Agency:

Pereira & O'Dell, USA

Chief Creative Officer:

PJ Pereira

Executive Creative Director:

Jaime Robinson

Creative Directors:

Rafael Rizuto, Rob Lambrechts

Senior Art Director:

Luke Acret

Senior Copywriter:

Omid Amid

Senior Designer:

Moses Kelany

Chief Strategy Officer:

Ana Cortat


Sara Lezama

VP Production:

Jeff Ferro

Senior Film Producer:

Victoria Whitlow

Co-Director, Client Services:

Henry Arlander

Account Director:

Mona Gonzalez

Account Executive:

Rose Valderrama

Trailer, Interactive Editor:

Collin Kriner

Sr Production Designer:

Aaron Rodriguez

Vice President, Distribution:

Josh Brandau

Project Manager:

Lauren Parker

Agency marketing, PR:

Molly Parsley

Business Affairs Director:

Russ Nadler

Production Company:

Bully Pictures

Director / writer:

Dustin Lance Black

Director of Photography:

Carlos Veron

Executive Producer:

Jason Forest


Gunner Clancey

Visual Effects:



Umlaut Films


Alex Rodríguez

Poster Designer:

Erik Buckham

Illustrator / Retoucher:

Adhemas Batista

Music Supervisor:

Aminé Ramer


April, 2017

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