Coco de Mer: Hypnotic
Media Type:
Print
Brand
Agency
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The concept and embroidery designs focus specifically on a study into the sexually metaphorical use of fruit and flora for expressions of sensuality, temptation, and seduction. The concept interprets a study into Botticelli’s infamous ‘Primavera’, a hypnotic allegory based on the lush growth of Sprint.
Photographer Rankin & Eminent Creative director Neel Majumder, channels the work of the Italian Renaissance for Coco de Mer’s spring-summer 2019 campaign. The UK-based lingerie brand celebrates the female form with a shoot inspired by Sandro Botticelli’s famous ‘Primavera’ painting.
Credits
Advertising Agency:
The Full Service, London, UKExecutive Creative Director:
Neel MajumderPhotographer:
RankinExecutive Producer:
Nicola KenneyDigital:
Neil Bennett, Alex GaleArt Department:
Kenzie Yeo Donaldson, Amelia Tavenner, Archie Harding, Sadie Haque, Ellie KoslowskyProducer:
Christine WrightDate:
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