Colussi: Bisco Rotti, We Were Made to Break the Mould
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
In an age of AI algorithms and social media filters, perfection is becoming the norm - but a bold new campaign by Italian biscuit brand GranTurchese wants people to embrace the uniqueness of imperfection instead. Created by independent agency DUDE Milan and DUDE Design, BiscoRotti: The Imperfect Campaign turns flawed examples of GranTurchese’s own product into billboard heroes - elevating the humble biscuit into a symbol of inclusivity and uniqueness.
Credits
Advertising Agency:
DUDE, Milan, ItalyChief Creative Officers & Partners:
Livio Basoli, Lorenzo PicchiottiCreative Director:
Chiara MonticelliSenior Art Director:
Giovanna MocchettiCopywriter:
Lamberto SechiDesign Director:
Alessio SalatinoJunior Designer:
Lorenzo BugaBusiness Director:
Elena PanzaAccount Director:
Ilaria BelcastroAccount Manager:
Silvia AstaJunior Account:
Zoe AgneseChief Strategy and Innovation Officer:
Lorenzo FoffaniHead of Content:
Ludovica D'AquinoSenior Strategic Planner:
Grazia ZucchiattiIntegrated Production Director:
Matteo PecorariSenior Producer:
Maria Chiara MugliaProducer:
Vincenzo PerrottaJunior Producer:
Gabriele Lippi3D & Post Production:
Fango StudioArtworks:
TandemDirector:
Antonella LincianoShopper Insight Strategist:
Marta BosisioDate:
September, 2025More from Colussi
Colussi: Bisco Rotti
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 01, 2026
The One Club and Google Partner for Global AI Creative Challenge
The ultimate bracketed esports face-off between the world's top AI creators; $50,000 in prize money for competitors in 16 global cities
Sep. 01, 2026
Go.Compare Returns for a Second Year as ITV's this Morning Sponsor
Negotiated by Hearts United, the package includes deeper in-show integrations and wider cross-channel activations