Corona Beer: Sunset Experience
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
In an unprecedented move, Corona transformed some of Lima’s busiest avenues into spaces for relaxation and disconnection. On multiple occasions during rush hour, the beer brand replaced all digital billboards along key roads with live broadcasts of the sunset, allowing thousands of drivers stuck in traffic to enjoy one of the last sunsets of summer—without distractions.
Credits
Advertising Agency:
Leo Burnett, PeruDate:
March, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 02, 2026
Growth Leader Jeb Blatt Joins Independent Agency nmbl as President
Blatt is a veteran new business and growth executive who has served in senior roles at experiential giant Jack Morton Worldwide
Sep. 02, 2026
Jury Presidents and Full Jury Announced for the 35th ADCE Awards
This year’s jury brings together more than 55 leading creative professionals from 25 European countries including Turkey, which joins the ADCE network as a new member in 2026