Cupcake Vineyards: Really
Media Type:
TV
Brand
Agency
Country:
Industry:
When it comes to luxury wine, Cupcake Vineyards is serious. When it comes to their name, some consumers might just think otherwise.
Which is why Erich & Kallman – the independent, award-winning agency recently appointed to oversee Cupcake and Franzia Wine’s creative – used their first campaign to humorously address the elephant in the room. Employing their signature wit, a series of three vignettes perfectly encapsulates Cupcake’s new tagline: “Serious wine. Unserious name.”
Credits
Advertising Agency:
Erich & KallmanDate:
November, 2024More from Cupcake Vineyards
Cupcake Vineyards: Horse
10.0
Ad of the day
Ad of the Day | REI: Rewind The Run
9.0
Ad of the Day | Down Under Film Festival: Holy Crocodile
9.0
Ad of the Day | Netflix: Wednesday's Black Tears
9.0
Latest News
Nov. 12, 2025
Nurofen Wins the Grand Effie at the 2025 Effie Awards UK
Nurofen was recognised for its work to end gender bias in pain management, in partnership with McCann London
Nov. 12, 2025
Tesco Unveils "That's What Makes it Christmas" Campaign, Revelling in the Festive Season's Glorious Chaos
Moving away from festive tropes, the films show that people actually find their festivity in all manner of perfectly imperfect moment