Cupcake Vineyards: Really
Media Type:
TV
Brand
Agency
Country:
Industry:
When it comes to luxury wine, Cupcake Vineyards is serious. When it comes to their name, some consumers might just think otherwise.
Which is why Erich & Kallman – the independent, award-winning agency recently appointed to oversee Cupcake and Franzia Wine’s creative – used their first campaign to humorously address the elephant in the room. Employing their signature wit, a series of three vignettes perfectly encapsulates Cupcake’s new tagline: “Serious wine. Unserious name.”
Credits
Advertising Agency:
Erich & KallmanDate:
November, 2024More from Cupcake Vineyards
Cupcake Vineyards: Horse
10.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration