Dat Bike: ReCharge
Media Type:
Online
Brand
Agency
Country:
Industry:
How can a start-up disrupt a market when 90% of it is owned by multinationals? In Vietnam, e-bike brand Dat Bike accomplished that by embracing their small business identity. In a campaign by Happiness Saigon, the brand turned their e-bikes into mobile emergency generators, helping out other small businesses survive the country’s common blackouts.
Credits
Advertising Agency:
Happiness SaigonDate:
May, 2024
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