Dettol: New Families

6.7

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

House, Garden

Cold washes help clothes last longer (and use one tenth of the energy that hot washes do) making them a more environmentally friendly and sustainable solution. Howver, washing below 60°C doesn’t always kill all the bacteria and viruses that people pick up on their clothes in everyday situations. With this in mind, McCann London has devised a campaign for Dettol - ‘Don’t just wash it, Dettol it’. It aims to educate the British public about how simple it is to get rid of bacteria and viruses in cold washes, by adding Dettol Laundry sanitiser to kill bacteria that might remain after washing below 60°C.

Credits

Advertising Agency:

McCann London, UK

Global Brand Strategy Director:

Karen Crum

Planning Directors:

Matilda Ruffle, Stephanie Ressort

Creative Director:

Matt Crabtree

Associate Creative Directors:

Simon Lotze, Richard Holmes

Head of Design:

Lisa Carrana

Senior Designer:

Richard Hart

Managing Partner:

Kate Modeland

Global Account Director:

Alessia Brogna

Senior Account Manager:

Sophie Grierson

Project Director:

Nicole Robinson-Spaude

Project Manager:

Neil Tingey

Senior Producer:

Elin Tiberg

Agency:

Craft

Chief Production Officer:

Sergio Lopez

Head of Integrated Production:

Sophie Chapman Andrews

Executive Producer:

Amos Usiskin

Senior Producer:

Elin Tiberg

Agency:

Inside Ideas Group

Creative Director:

Jo Jenkins

Strategy Lead:

Claudia Bennett

Account Manager:

Giorgio Forlini

Production Company:

Unit 9

Director:

Simon Neal

Editor:

Alex Burt

Sound Studio:

Wave Studios

Sound Engineer:

Dugal MacDiarmid

Post House:

Absolute Post

Colourist:

Matt Turner

Date:

March, 2021

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