Dick's x Adidas: Where it All Kicks Off

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

As the FIFA World Cup captures the attention of fans around the globe, DICK’S x adidas step into the moment with “Where It All Kicks Off,” a high-energy new campaign film produced by OBB x Bolded and directed by Sovereign Bloc’s founding director, Daps.

Credits

Advertising Agency:

OBB Media

Founder/CEO:

Michael D. Ratner

COO & Co-Founder:

Scott Ratner

President, Bolded:

James Rowe

SVP, Creative Development & Production:

Kfir Goldberg

SVP, Strategy & Growth:

Elias Tanner

VP of Communications:

Jacqueline Giaccio

Senior Brand Partnership Director, Bolded:

Erin Brogan

Executive Creative Director:

Michael Kushner

Creative Directors:

Ricky Bowry, Tim McDonell

Senior Coordinator, Creative Development:

Sherif Bakare

Senior Director, Production:

Andy Wu

Line Producer:

Brian Quinlan

Executive Producer:

Abbie Noon

Head of Post Production:

Caroline Rood

Post Production Coordinator:

Marianna Crisostomo

Assistant Editor:

Jeremy Clem

Graphic Design:

Mark Brinn

Edit:

Cabin

Editor:

Nick Rondeau

Cutting Assist:

Astrid Cedeño Franco

Senior Producer:

Lorelei Polk

Executive Producer:

Hope Duhaime

Date:

July, 2026

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