du #Halloween: Writer
Media Type:
Online
Brand
Agency
Country:
Industry:
To promote its home internet offerings, du took an usual approach to Halloween, poking fun at typical horror movie clichés to reveal what could happen if you choose to leave home on the night of Halloween. Horror and thriller movies have taught us throughout the years that Halloween is a time when slashers and monsters lurk outside. Why put yourself at risk, when you can stay safe and indulge in du Home’s Premium TV, High-speed Internet and Unlimited Internet Calls?
The campaign’s two films, launched on the brand’s YouTube channel on Halloween day, depict the scenarios of two different protagonists; a writer and a housewife, who both left the comfort and safety of their homes on Halloween night.
Credits
Advertising Agency:
TBWA\RAAD, UAEChief Creative Officer:
Walid KanaanGeneral Manager:
Joe LahhamAgency Producers:
Rouba Asmar, Gloria Abu DiwanSenior Account Director:
Marc Anthony HaddadProduction House:
Good PeopleDirector:
Samir SyrianiDOP:
Yves SehnaouiExecutive Producer:
Sabine FarahProducer:
Chantal El HaberPost Producer:
Maria SuccarPost Production:
LucidEditor:
Cherine DebsColorist:
Belal HibriMusic & Sound Design:
Anthony SahyounDate:
October, 2018
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