Dubai Science Park: Hostages of Depression

9.7

Media Type:

Film Film

Brand

brand

Agency

agency
Hypersomnia or oversleeping is one of the most telling signs of chronic depression. Due to the stigmas associated with mental health issues in the Middle East, over 66% of all cases go undiagnosed. Serviceplan Middle East collaborated with Dubai Science Park and Thrive Wellbeing Centre on this new print/outdoor campaign, to raise awareness on the subject and encourage people to seek help.

Credits

Advertising Agency:

Serviceplan Middle East

Chief Creative Officer:

Akhilesh Bagri

Creative Directors:

Saleh ElGhatit, Ande Couto

Associate Creative Directors:

Oussama Founi, Sameer Suri

Art Directors:

Oussama Founi, Saaniya Abbas

English Copywriter:

Sameer Suri

Arabic Copywriter:

Rana Ahmed

Managing Partners:

Rami Hmadeh, Natalie Shardan, Azhar Siddiqui

Client Servicing:

Ramy Abdelrehim, Kathleen Angeles

International Communications Officer:

Lee Sharrock

Worldwide Executive Creative Director, Serviceplan Group:

Jason Romeyko

Date:

February, 2022

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