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SYFY: Eternity
Dubai Science Park: Hostages of Depression
Media Type:
Film
Brand
Agency
Country:
Industry:
Hypersomnia or oversleeping is one of the most telling signs of chronic depression. Due to the stigmas associated with mental health issues in the Middle East, over 66% of all cases go undiagnosed. Serviceplan Middle East collaborated with Dubai Science Park and Thrive Wellbeing Centre on this new print/outdoor campaign, to raise awareness on the subject and encourage people to seek help.
Credits
Advertising Agency:
Serviceplan Middle EastChief Creative Officer:
Akhilesh BagriCreative Directors:
Saleh ElGhatit, Ande CoutoAssociate Creative Directors:
Oussama Founi, Sameer SuriArt Directors:
Oussama Founi, Saaniya AbbasEnglish Copywriter:
Sameer SuriArabic Copywriter:
Rana AhmedManaging Partners:
Rami Hmadeh, Natalie Shardan, Azhar SiddiquiClient Servicing:
Ramy Abdelrehim, Kathleen AngelesInternational Communications Officer:
Lee SharrockWorldwide Executive Creative Director, Serviceplan Group:
Jason RomeykoDate:
February, 2022
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