Dublin Zoo: Birth, Deaths & Notices
Media Type:
Print
Brand
Agency
Country:
Industry:
Rothco reframes the traditional ‘Birth, Deaths & Notices’ section of an Irish National newspaper to highlight Africa’s threatened white rhino population at the hands of illegal poachers. In collaboration with Dublin Zoo, the print campaign was sparked by the birth of a rhinoceros calf at the zoo and evolved to illuminate the startling contrast between the birth and death rates of the threatened species.
Credits
Advertising Agency:
Rothco, Dublin, IrelandExecutive Creative Director:
Alan KellyCreative Director:
Jonathon CullenCopywriter:
Rob TurnerArt Director:
Dave KellyHead of Account Management:
Miriam HendrickDate:
February, 2018
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