Ducosol: Make a Nappy Happy

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Brand

Agency

Country:

Because Docusol helps babies fill their nappies, we created an ‘unhappy nappy’ looking for the thing he wants most in life - to be filled with poo!

Credits

Advertising Agency:

McCann Humancare, London, UK

Creative Director:

Adrian Parr

Art Directors:

Pat Langton, Oli Trower

Copywriter:

Guy Swimer

Illustrators:

Pat Langton, Oli Trower

Account Director:

Rob Stockton

Production:

Kilogram

Date:

June, 2016

Oct. 16, 2026

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Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration